Services

Commercial strategy, embedded or as a sprint.

Practice areas

Start with the next conversation. Work backwards.

Most engagements start with a conversation coming up — with a buyer, a board, a funder or a partner — where the current story won't carry it. We start there and work backwards.

  • 01

    Positioning and messaging

    What you do, who it's for and why it matters commercially, in the language the buyer already uses rather than the language the lab does.

  • 02

    Offers and pricing

    Turning capability into something with a shape, a scope and a number a client can say yes to.

  • 03

    Decks and narrative

    Investor, partner and buyer materials built to survive scrutiny in the room, not just look polished on the page.

  • 04

    Partnerships and market entry

    The route to the next conversation, and the proposition that gets you a seat at it.

For data and AI engagements specifically, see Data & AI. For getting the business set up — website, socials, CRM, sales process — see Setup.

Pricing

Clear shapes,
clear numbers.

Six shapes, plus custom scope. Commitment descends from the top. All prices excluding VAT.

— Recommended

Fractional Commercial Lead

€2,000–€3,500 / month

One day per week · embedded as your commercial lead

Through a raise, launch or market entry. Day rate €750–€1,250 to scope by the day. Includes standing up the sales system — pipeline, follow-up, CRM — where you need it.

 

Fixed Commercial Sprint

€2,500

Proposition · target list · outreach flow · first conversations

Everything you need to test a new offer in market.

 

Founder Positioning

from €500

Up to €1,500 / month · profile, posts, presence

Turn messy depth into words a customer understands. See packages below.

 

Strategy Session

€349

90 minutes · online or in person

Pressure-test one proposition. Leave with a clear read on what's losing the buyer and a defined set of next steps.

 

Setup

from €4,800

Website, socials, CRM and sales process — one working system

Get set up once, keep it running monthly. See Setup for the full breakdown.

 

Custom engagement

On request

Longer programmes · board-level work · public-interest mandates

When the scope doesn't fit a sprint or a retainer — let's talk about what would.

Founder Positioning · packages

Profile, posts, presence.

Founder Content

€1,500 / month · ongoing

Weekly content and positioning support — your thinking, sharpened and shipped every week so your presence compounds instead of stalling.

Post Pack

€750 · four posts

Four sharp posts that carry your positioning, built from your raw thinking. Proof before the monthly.

Profile Clean-up

€500 · one-off

Your LinkedIn profile rewritten to say what you do, who it's for and why it matters — in the buyer's language, not the spec sheet's.

How I work

Five phases. Pick where you are.

  • 01

    Launch

    First proposition, first conversations, first revenue.

  • 02

    Scale

    Repeatable offers, pricing, partnerships and pipeline.

  • 03

    Turnaround

    When the current story has stopped converting.

  • 04

    Transition

    New market, new buyer, new regulatory reality.

  • 05

    Build

    Standing up a commercial function that outlasts me.

Get in touch

Have a conversation coming up that the current story won't carry?