About

The gap between serious work and a buyable offer is the whole job.

Most of the companies I work with have already done the hard part. The technology works. The science holds. The circularity is real. Then the deal stalls, because the person who has to say yes can't tell what they're being asked to buy.

That gap is the whole job.

I've worked both sides of it. Designing circular-economy programmes for the Dutch government, leading commercial strategy in specialty coffee, building data-governance practice, and convening the rooms where circular buyers and builders meet through The Circular Economists. Different sectors, one recurring problem: serious work that hadn't yet been shaped into an offer the market could act on.

Forrest Strategy is what I do about that. The depth in circular and regulatory complexity stays, because most of my clients live there. The work itself is simpler to state. Make the thing legible, make it buyable, get you into the next room with a proposition that holds.

Also relevant for public-interest and EU-funded work

Where circularity, stakeholder strategy and commercial reality need to meet across policy, civic and cultural projects.

The Circular Economists Rotterdam

Through The Circular Economists Rotterdam, I also build and host the rooms where circular-economy buyers, builders, funders and policymakers meet.

Contact

Have a conversation coming up that the current story won't carry?

The fastest way in is a short note about what's coming up — the conversation, the deadline, the proposition you need to land.

Start with a session

A focused 90 minutes on one proposition.

We pressure-test how it's positioned, where it's losing the buyer, and the sharpest way to take it into the next conversation.

You leave with a clear read on the proposition, the angle most likely to land, and a defined set of next steps you can act on with or without me.

€349 excl. VAT · 90 minutes · online or in person

Get in touch

Have a conversation coming up that the current story won't carry?